Purple Spoon
Purple Spoon is a branding guide created for a fictional ube café, celebrating the Philippines’ beloved purple yam. Featuring a fresh and vibrant color palette, the overall design is meant to draw from the warm, sun-soaked summers of the region. Hand-drawn patterns and textures are used for an organic touch, reflecting the natural beauty and artisanal qualities of Filipino cuisine and culture.
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Illustrator, InDesign, Procreate
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Brand Identity
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Kate Clair
Logo
Typography
Color Palette
